WordDrive Communications
21 Whitcomb Street, Belmont MA 02478, 617.489.1834

Home Health Care

Home Health Care Marketing Services

Brochure and business card: $1,050
Includes both writing and design for a 4-panel brochure and a business card. These two pieces are essential tools in establishing your service as reliable, and helping referral sources know where to find you.

Website design and install: $1200
Includes writing content for a two-page site

Website edit and rewrite: $700

Press release: $350
I will take your news and write about it in a way that appeals to newspaper editors and radio stations. Let the world know when you have something new to offer.

Newsletters (both print and email): contact me for pricing
Both hard copy and email newsletters are essential tools for building your clientele and connecting with referral sources. I will create a concept and design, and write and send monthly issues for one year.

Presentations to referral sources: $1500 for up to three
Many clinicians skilled in home health care may not be comfortable speaking to audiences of physicians and other referral sources. I will work with you to develop a PowerPoint presentation about your services. If you like, I can make the presentation for you while you stand ready to answer questions. In this way you can be sure to make the best impression on these important audiences.

Making good use of your Home Health Compare quality data

Unless you are a private pay only agency, you are well aware of Medicare’s requirement for Home Health Compare data. Since you spend so much time collecting this data, why not make good use of it in your marketing efforts? Show clients and referral sources how well you compare to other services in your state. See my op-ed piece [link to PDF op ed piece] in Home Healthcare Nurse and contact me for more information.

For more information on how WordDrive can help your home health agency, contact Jane Sherwin or call 617.489.1834.

 

 

 

 

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Home Health Care

“WordDrive has been wonderful to work with, and so supportive of our business. Not only were your writing and interviewing skills invaluable, but you helped us plan an editorial strategy, come up with stories, and get the first issues organized. So many readers have complimented us on the content and quality of the newsletter. It’s clear the newsletter helps keep our name out there in today’s economy, and it’s helping to build our business, including our database.”

— Jeannette Sheehan, MSRN, President and CEO
ABC Home Health Professionals
Wakefield, MA

“The challenges and opportunities facing health communicators have never been greater. At every level—individual, organizational, and societal–we see a pressing demand for skilled, results-oriented health communicators.”

— Stephen Quigley
Associate Professor of Public Relations, Boston University