Articles

Effective
Ways to Meet Your Deadlines – Work in
Sync with Your Sources

More than websites, more than direct mail, blogs, and instant messaging,
email news is the
most cost-effective, most powerful way to build
your community.


Tips
For Writing Eloquent Profiles – Humanize
Your Hospital

An eloquent profile conveys the expertise,
talents, and temperament of an individual. It’s
like a fine painted portrait, which shows you
layers of information about the subject and
gives your reader a strong sense of them as
a person.


How
to Build a Strong Case For Your Hospital’s
Marketing Budget: Six Useful Tips

If you are in charge of marketing at your hospital,
how do you make a case for your communications
budget? Even if you are only a modest junior
assistant, it’s wise to know how to persuade
senior management to fund the work you do. Here
are six suggestions based on a conversation
with a community hospital’s financial vice president:


Harness the Power of Email News
More than websites, more than direct mail, blogs, and instant messaging,
email news is the
most cost-effective, most powerful way to build
your community.


How to Work Effectively with a Freelance Writer
How to get the most benefit from working with
a writer from outside your organization.


Communications Planning for the Year: Goals
and Objectives

A series of thoughtful questions to help you evaluate and plan
for the
year ahead.


Guidelines:
Not-for-Profit Business Planning

These guidelines are designed to support organizations
in need of a business plan. They are a way
for you to develop the information you will
need in order to propose a program or seek
funding from an outside institution.


Five
Mistakes to Avoid When Writing Newsletters

Regardless of your product or service, and
whether you are a giant corporation, a small
business, or a not for profit group, your newsletter
is just about your most powerful tool for engaging
readers and building member or customer loyalty.