White Papers

Your job, in a white paper, is not to proclaim your services, but to provide your reader with information they can use. By doing so you demonstrate your expertise and keep your name in the front of your reader’s mind.

A white paper is an objective report on a relevant topic. If you are an attorney, this might be “timely estate planning.” If you are a home health agency, your white paper might be titled “preventing falls in the home.”

For example, a white paper about quality medical care might describe how to improve teamwork among clinicians, but it will not contain sentences such as “XYZ Nursing Home provides the best care in the state.”

A good white paper may be a page or two, or five or ten or twenty pages. It is always succinct, well organized, and made easy to read with carefully worded sub-headings and when necessary, footnotes and sources.